Brand Identity
The brand identity reflects this origin and ethos. The visual system draws from the product’s circular-modular form and its unique lifecycle—from bio-based formation to its compostable return to the earth—while a delicately scripted logo evokes human touch and craftsmanship.
In recognition of this design approach, Cellsense received the Red Dot Design Award 2025 in Brand Design & Identity. These elements evolve in motion, portraying cells and the vitality of living nature.
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Yoonbee Baek
Yoon is a New York–based designer working across identity, publishing, and digital experiences. The force behind her practice is a deep interest in culture, history, and education. Her experience spans WPP agencies and independent brands.
Hyunji Jun
Hyunji Jun is a New York–based designer specializing in brand identity and strategy. Her work builds authentic connections between brands and audiences, spanning intercultural translation and sustainability in design.
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